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Hershey’s pairs Creme Bars with Katseye and a “Pinky Up” gesture, aiming for repeatable, UGC-friendly indulgence across TV, social, and OOH.
Hershey’s ties new Creme Bars to KATSEYE’s “Pinky Up,” using a gesture-led ad and broad media plan to frame indulgence as affordable luxury.
Hershey’s is expanding its chocolate portfolio with 2.2-ounce Creme Bars and 8.4-ounce snack-size pouches in two new flavors.
The transformation supports long-term growth through a combination of renovated core products and new innovation
UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC boosted its holdings in Hershey Company (The) (NYSE:HSY - Free Report) by 3.2% during the 2nd quarter, according to the company in its most recent filing with the SEC. The institutional investor owned 1,120,257 shares of the comp
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