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McDonald's NEXT Strategy Targets Chicken, Digital Gains and 2030 Margin Expansion

Investing.com -- McDonald’s Corp expects flat customer traffic and higher inflation to remain a permanent feature of the restaurant industry, Chief Executive Chris Kempczinski said on Wednesday.

McDonald's NEXT Strategy Targets Chicken, Digital Gains and 2030 Margin Expansion

McDonald's to boost franchisees as inflation weighs on consumers

McDonald’s Corporation has unveiled new growth and financial targets under its McDonald’s NEXT strategy, including $8.5 billion in planned support for restaurant modernization through 2036, an operating margin target in the low-to-mid 50% range by 2030, and approximately 250 basis points in gross restaurant-level efficiency improvements. The company also aims to increase its market share in both chicken and beverages by 1.5 percentage points by 2030, while maintaining its leadership position in beef.

McDonald's Unveils $8.5B Plan To Accelerate Restaurant Improvements

In an interview with CNBC, Kempczinski said the company needs to be careful with pricing and not raise prices beyond what consumers are willing to pay.

McDonald's Just Put $8.5 Billion Behind Its Next Big Comeback

McDonald’s said Wednesday it will spend $8.5 billion over the next decade to modernize its restaurants globally. Fast-food traffic in many markets, including the U.S., is flat, so for McDonald’s to continue to grow it has to grab share from competitors and improve restaurant productivity, McDonald’s Chairman and CEO Chris Kempczinski said at a meeting with investors at the company’s Chicago headquarters. McDonald

McDonald's Billion-Dollar Plan; Cracker Barrel Gains on Forecast | Stock Movers

Los fondos se utilizarán para apoyar la modernización de restaurantes, implementaciones tecnológicas y mejoras operativas hasta 2036.

The drive-thru menu might show more than just food.

McDonald's vows to improve food, customer experience in new growth strategy

Investors Heavily Search McDonald's Corporation (MCD): Here is What You Need to Know

McDonald’s Corporation (NYSE:MCD) has outlined a new long-term growth strategy, McDonald’s > NEXT, setting financial and operating targets through 2030 covering margins, restaurant efficiency, market share and systemwide sales. The company presented the strategy at an investor day at its Chicago headquarters on September 23, 2026.

McDonald's bets on hand-breaded chicken, AI drive-throughs to fend off Burger King

McDonald's 'NEXT' strategy is reexamining value 'across the menu': CFO